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Featured products
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Detroit Heavyweight Sunfade Oversized Hoodie
Regular price $57.99 USDRegular priceUnit price / perSale price $57.99 USD -
Detroit Homegrown Fleeced Boxy Hoodie
Regular price $49.99 USDRegular priceUnit price / perSale price $49.99 USD -
Detroit Homegrown Heavyweight Sunfade Oversized Hoodie
Regular price $57.99 USDRegular priceUnit price / perSale price $57.99 USD -
Detroit Homegrown Snow Washed Loose Cotton Hoodie
Regular price $53.99 USDRegular priceUnit price / perSale price $53.99 USD -
Detroit Homegrown Vintage Washed Hand-Frayed T-Shirt
Regular price $29.99 USDRegular priceUnit price / perSale price $29.99 USD -
Detroit Lions Travel Suitcase, Personalized Luggage for Athletes, Fun Gear for Sports Lovers, Team Travel Bag, Stylish Carry-On
Regular price $229.15 USDRegular priceUnit price / perSale price $229.15 USDSold out -
Fluent Detroit Contrast Piped Panel T-Shirt
Regular price $42.99 USDRegular priceUnit price / perSale price $42.99 USD -
Fluent Detroit Essential Heavyweight Cotton T-Shirt
Regular price $32.99 USDRegular priceUnit price / perSale price $32.99 USD
Our Story
Grit in Detroit represents the city's unwavering resilience, determination, and unyielding spirit in the face of challenges. It embodies the character of a community that has endured economic hardships, industrial transitions, and social struggles, yet continues to persevere and innovate. For Detroiters, grit is a badge of honor, reflecting a legacy of hard work, creativity, and unity. It’s the essence of a city built on the foundation of the auto industry, fueled by music, art, and a rich cultural heritage.
In Detroit, grit is more than toughness—it’s about passion, pride, and an indomitable will to rise, rebuild, and thrive against all odds.







